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With a convincing common thread You create an advantage for decision-makers and buyers for the best of yourself. But how do you get from an empty periodical to a coherent red thread? Our guide shows you walking pace to the best of walking pace, how you can thrive your common thread quickly and safely.

Download: Practical template for your project plan

Superstructure of a concept: those basic building blocks assemble the scaffolding

Few Basic building blocks should contain every common thread. The following checklist can be useful for you, as a guide, regardless of the freedom of design.

1. Start with the project description and problem

Here are used up Information and requirements of the client. The project and its tasks are roughly outlined.

2. Prepare an initial situation analysis. 

Your difficulty lies in illuminating different scenarios from different angles. Find out Influencing factors (like like seasonal conditions), Connections and Weak points (e.g. the underage of certain delivery companies or authorities) as well as Risks (as exemplified by the activities of your competitors or fluctuations in interest rates). The following key questions can provide you with guidance here:

  • Which exactly do we want to prosper or prosper?

  • What is the status quo of the topic or that situation?

  • What follow-up can we expect if that project is not implemented?

It is important that the situation analysis ends with concrete results. They are the basis for further work.

3. Define the objective of the project

The concrete objective of your project now thrives on the basis of that situation analysis. Banish on that you understandable and measurable without judgment Formulate goals. This simplifies the later evaluation of the concept by those responsible. At this point you should also clearly indicate possible conflicting goals, such as quality requirements versus budget. 

In part, you should be resident in that goal definition inclusion:

  • Weight The goals. How does that price or home furnishings have a higher priority?
  • Take care of one clear scheduling. In this way you can avoid delaying the project.
  • Cost targets ensure financial plannability.
  • Place them Intermediate goals for the sake of that brave approach. Which process of that project creation is so more transparent. If there should be a problem, you can take specific measures to counteract this at precisely this point.
  • Conflicting goals be in possession of on every project. If you are carefully following the common thread, troubleshooting is usually easier.

4. As a result, you have an order of the concept

To assess the possibilities and risks of the project, an order is recommended. That should be responsible decision-makers Guidelines for the best assessment of your project deliver. Per the order, you can go up commonly accepted methods like that Cost-benefit analysis To fall back on.

5. The implementation of the project: The most important aspects for the best of your common thread

As a support point for the preliminary work, you can now begin to combine the aspects relevant to the implementation of the project. Namely the required resourcessuch as staff or premises as well as the initially roughly calculated budget, you should address here.

Concept development: methods that you can use right away

Growing a common thread is a complex difficulty. There are many steps to consider from that idea to implementation. So that you can keep track of the summary, we are going to introduce you to a few methods that you can use in almost every one That concept development angle can use.

6. Visualize ideas, tips and goals of the concept

Mind mapping is more like a simple tool for taking notes or that brainstorming. In fact, it is a visualization tool that you can bend very flexibly to the different scenarios while developing the concept. 

Especially at the beginning of a project, the freedom of design of a mind map can promote creative processes and provide an initial structuring of those thoughts in sync with the best of them. Another great advantage of mind mapping is its clarity. In this case, the central subject area is the focus. Starting from it, numerous thematic main and side arms can be seen, which can nonetheless be connected to one another. Hardly any other method gives the project team such a comprehensive view of the overall picture.

7. Identify and separate potential or existing problems

Which Problem and solution tree is another method of concept development. Especially for the best of them Definition of problems and their solutions the same method can be used. To do this, two schematic trees are drawn. One is the "problem tree" whose virtual leaves each represent a problem. The other is a solution tree, the leaves of which contain the solutions to the problems. It is not uncommon for this method to show that one problem solving can remove several problems at the same time.

Concept creation: Those competencies are important

in the Project management usually move in a very structured way while you put together a given plan according to strict guidelines. C / o that concept creation, it behaves completely different from each other. As a red thread developer, you still have a lot of creative freedom. But the same informality can still issue an invoice, because without any guidelines you may be sitting in front of the empty periodical or that empty file, and you can't think of anything without any problems. What skills you can use to get a successful common thread to flourish, we have put together for the best of you:

8. Listen

This virtually mundane advice is one of those most important competencies residing in the concept development. Only if you listen carefully to the customer and are used up Understand information and expectations, your common thread can work well.

9. Get creative

To the Design freedom to be able to take full advantage of the creation of your concept, you should acquire a not inconsiderable level of creativity in the concept creation.

10. Operate in a structured manner

Always banish resident when creating the concept red wire. He gives the direction and ensures a logical, effective approach for the best of us.

11. Deliver a compelling presentation

When your red thread is in place, you should introduce it to those responsible and, in a sense, “sell” it at the same time. Eloquence, rhetorical skills and joy in presenting are the skills that matter in this case.

12. Get feedback

Banish clients and investors from having their say during your presentation. You should always answer questions or objections above, even though you may not always have the result ready. Some Hints can still help you improve the concept. Purpose you criticism basically constructive.

13. Concept development like systematic process

As an initiator or participant in a concept development, you should be cognitive that the creation of a concept is a process, that that affects the entire company.

Questions that actually affect the employees or the company should be clarified from there as they arise. This allows you to remove resistance and provide broader support for your project. The following overview should give you an impression of which questions could be important:

  • What reasons speak against the new or revised red thread?

  • What problems are associated with that concept development?

  • Which employees and target groups does this red thread concern?

  • Which one is undesirable?

  • What is the history, were there any failures or interruptions?

  • Until what point in time should the concept development be blocked?

Conclusion: A concept development requires structure and creativity

Creativity and structure are characteristics of a good concept. Like a concept developer, you need certain skills to thrive. Methods for concept development help your common thread in all phases transparency. If you look at concept development as a systemic process, it will be easier for you to get the support of everyone involved.

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Cover picture: Maskot / DigitalVision / Getty Images Plus

Originally published on the 14th fourth month of the year 2021, updated on the fourth month of the year 14, 2021

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Original source Hubspot

Published On: April 14th, 2021 / Categories: Digitales Marketing /

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