Stock archives open up an innumerable quality class of images and videos on all subject areas and are therefore popular among marketers - and rightly so. After all, they represent a comparatively time-saving and cost-effective way of troubleshooting in order to visualize your own content. Unfortunately, the quality class is totally wrong in many cases. We'll show you the greatest No-gos and exemplify what you are looking for when using Stock Photos should pay attention to.

Download: Guide to Adobe Photoshop CC incl. 9 video tutorials and 5 user-defined filters.

The pros and cons of stock photos

A good website needs Illustration. Photos loosen up text passages in the long term, create a certain mood and convey the readership to what it is about. Since it is admittedly not only time-consuming and resource-intensive to provide your own photos, but also requires certain knowledge in the same sense, stock photos are often the best for marketing teams practical option pro elaborate photo productions.

After all, stock archives open up a huge class of film material to beautify websites or documents and to visualize your message.

Really, that coin has a downside: the representations are often unreal, impersonal and exaggerated, in order to do justice to as many different products and services as possible. Credibility remains (divisible by two without a remainder under very favorable photo offers) because often on which route. In addition, whichever way you use stock photos, you always run the risk of the identical painting being used in the same way to promote other products.

That can't just become a problem because the photo seems random and inappropriate so quickly. If one and the same painting is used by an as good as food restaurant and a fitness trainer, it does not evaluate your website or the blog article in question as planned, but appears to readers to be unreliable.

Six tips for getting the right stock photo

Seen in this light, we have put together six tips below to help you common mistakes to avoid and to choose the best stock photo for your purposes.

1. The person pictured should not look directly into the camera

In addition to numerous stock photos, there are broadly smiling people looking freely into the camera. That already leads to the fact that the photo is inevitable posed and unnatural works. On the other hand, images that seem like snapshots appear much more dynamic.

This photo not only looks artificial, but was also taken in inferior quality in the same sense:

Stock-Photo-in-poor quality

Image source: Getty Images

2. The photo should depict people who seem credible in their status

Stock photos often show people in very specific twists: qua professional athletes, businesswoman or sales representative. By default, viewers move in among these characters concrete figure in the head. If that is not hit, the painting loses all credibility. You should therefore make sure that the person depicted is relieved of his or her role.

Stock Photo authenticity

Image source: Getty Images

3. Fewer people are more

Of course there are scenarios in which large groups are realistic, such as at a conference. In many cases, by showing more than one person, priority is given to to artificially create a positive community atmosphere.

If a comparable real situation does not provide that, such a stock photo should definitely be avoided, as it can quickly appear inauthentic and exaggerated.

Stock Photo - Inauthentic and exaggeratedImage source: Getty Images

4. The photo must suit your target group

Even a successful stock photo without judgment is completely unsuitable for your website if it is not yours Buyer Persona reflects reflects. Always keep in mind: Good illustrations not only loosen up text passages in the long term, but also help the reader to empathize with the situation described. If the photo admittedly depicts a person who has nothing to do with you privately, this creates a distance.

Stock-Photo-Suenden_4Image source: Getty Images

5. Preferably do not use photos of the first page of results

Usually the search results on stock photo pages are not based on image quality, but rather structured according to popularity. That means: The pictures displayed first are by no means better, admittedly, they have been downloaded more often. This increased the likelihood that a photo had already been used numerous times to illustrate other websites or even social media channels - and that this would no longer appear real or credible on your website. A backward image search under Google quickly reveals this.

Stock-Photo-Suenden_5Image source: Know your meme

6. Don't be afraid of filters

Finding a photo that meets five criteria may not be that easy. Seen in this way, you should also consider images that are not perfect all round, but admittedly become powerful in a few simple steps let revalue. If, for example, you have found the ideal topic whose colors are admittedly weak or unnatural, it can be easily remedied with a filter.

This does not require any demanding ones Image editing arts, lots of apps assign such a routine with the push of a button. In addition, you can put your stamp on a very unspecific and publicly accessible photo in this way.


Image source: Getty Images

Conclusion: check drum, which can be found online ...

Stock photos are good - often free - Possibility to visual background Of your content. Really, which capital investment should always be carefully considered in order to avoid embarrassment or to gamble away credibility. Take heed of the tips mentioned above for orientation under which image selection, it should admittedly be possible to avoid an absolute mistake.

In addition, you should admit a few in the same sense formal aspects keeping in mind:

  • Store informative Oll daywhich is displayed if the painting cannot be loaded.

  • In principle, name the source or License which images used, even if they are free of copyright. So you always stay on the legally safe side.

  • Optimize not only the text, but also the images afterwards SEO criteria. This includes, for example, that the file size is not so exorbitant that the painting takes too long to load. Keywords can also be easily accommodated in the file name or in the Oll tags.

To really make sure you get whatever done right about your stock photos, it is always a good idea A / B test at. So check the performance between which website with the selected stock photo and another or with a self-produced photo. In this way, you get clarity that the illustration on which side runs optimally.

New call-to-actionCover picture: Tim Robberts / DigitalVision 

Originally published May 4, 2021, updated May 4, 2021

Original source Hubspot

Published On: May 4th, 2021 / Categories: Digitales Marketing /

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