The works of photographers, musicians or editors are protected by copyright and we have permission not to simply use and disseminate them online. With Creative Commons Licenses Authors can already grant usage rights for each media content - isolated from the classic variants. 

We will show you how to properly integrate CC-licensed works and which ones, along with which distribution, should be kept in mind.

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Authors (subordinate: licensors) are thus given standardized guidelines that control the use of their works in a binding manner. This secures the users legally.

How do CC licenses work?

The non-profit organization Creative Commons has through the standardized license modules Legal remedies created for legal problems in which creative industry. From which website creativecommons.org the organization gives advice on all topics related to the license agreement. 

Authors of various media formats such as texts, images, pieces of music or videos can use the CC licenses Usage rights per set their works that go out via the copyright.

The templates give licensors more opportunities to restrict the rights to their works. Previously, only the standard “used up rights reserved” could be used. With the Open content licenses Creative Commons allows content to be redistributed without completely relinquishing the rights holder's claims. 

The range of a total of six CC licenses ranges between close intellectual propertythat only allows use with the consent of the author, and which one Public domain pro unrestricted use for any purpose. Clear guidelines are therefore defined for both the licensor and, at a subordinate level, for the licensee, which may and may not be done with the respective works.

In addition to the Creative Commons licenses, there are also the GNU General Public License and the Open Data Common License like open content licenses.

What are the advantages of a Creative Commons license?

C / o a creative common license to do the users the rights holder no longer explicitly ask for a permit, but can combine a look to recognize the freedoms and restrictions of which works. Conversely, authors save and maintain legal capital expenditure Legal certaintywhile they themselves condemn the use of their works.

Author to do his already keep in mind that one CC license cannot be withdrawn. When a photographer z. B. equips a painting with a CC license that allows commercial use, commercial use can no longer be censored retrospectively.

Where can I find Creative Commons images?

With the easy-to-understand licenses, the number of vacant works is growing continuously. There is now a wide range of content with a Creative Commons license, with which you can e.g. B. Your blog articles and others Illustrate content can.

By means of which Creative Commons search engine you can search for works of all beings across platforms. Subordinate to the Wikimedia Commons open up a diverse range of products that can be used as empty media.

In addition, you will find images subordinate precisely next to Flickr or with the help of which Google image search with the corresponding filter under "Tools", "Rights of use":

Creative Commons image search on Google

Painting: Screenshot from google.de

Find Creative Commons Music

In addition to images, people are increasingly looking for Creative Commons music. Podcasts and subordinate Video formats are a popular content format. In order to provide musical accompaniment to them, sounds that are licensed and permitted to be used are essential. 

Popular platforms for reusable music are:

That video tunnel mouth YouTube can also be filtered for audiovisual CC works

Creative Commons search results on YouTube

Painting: Screenshot from youtube.de

The main licenses combine look

There are now a total of six different standard license agreements that oppose the three levels of restriction Copyright, Commercial Use, and Modification of Works relate. The basis for this is put together which four license modules:


Rights module

License terms



What should be mentioned is the name of the author, the title of the work, the URL to the work or the writer or the reference to the license document. 




The work may not be used commercially. 


No deal 

(No Derivatives)

That work may not be edited, that reduction is already allowed. 


Disclosure under the same conditions (Share Alike) 

If the work has been edited, it must be passed on under the same license as the original document. 

Authors can use the CC0 tool (Sigel: CC0) and whichever Public Domain Mark (Sigel CC-PD-MARK) to subordinate all rights to their own work.

The four restrictive rights modules are can be combined with each otherso that, in addition to the copyright-free versions CC0 and CC-PD-MARK, a total of six possible licenses are reliably available for each CC works:


License terms

Attribution (CC BY)

The work may be distributed and changed for both non-commercial and subordinate commercial purposes, as long as the author of the original is named. The new version does not have to be licensed under the same conditions. 

Attribution - sharing under the same conditions (CC BY-SA)

The work may be distributed and modified for both non-commercial and subordinate commercial purposes, as long as the author of the original is named and the modified version has the same license as the original document. 

Attribution - No completion (CC BY-ND)

The work may be distributed for both non-commercial and subordinate commercial purposes, as long as the author of the original and the original are not changed.

Attribution - Non-Commercial (CC BY-NC)

The work may only be distributed and changed for non-commercial purposes, as long as the author of the original is named. The new version does not have to be licensed under the same conditions. 

Attribution - non-commercial - sharing under the same conditions (CC BY-NC-SA)

The work may only be distributed and changed for non-commercial purposes, as long as the author of the original is named and the changed version has the same license as the original document. 

Attribution - Non-commercial - No completion (CC BY-NC-ND)

The work may only be distributed for non-commercial purposes, as long as the author of the original is named. The work may not be changed. 

In Germany the licenses in which version 3.0 are predominant, since January 2017 there has been a subordinate German translation of the international 4.0 version published in 2013.

Use Creative Commons licenses correctly

C / o what use of content to do with CC licenses you have to keep the respective license conditions in the sense of copyright, what commercial use or modification possibilities in mind.

C / o CC-licensed images Permission to have the following documents are not missing in each case:

  • Attribution of the author or which author: You have to enter the name of the author or his profile name on the respective picture portal.
  • Link to Source of the picture: Which scribe, the author or the work to be done will be linked, ideally via a link to the author's name.
  • Mention of the license and references to the license certificate: You have to indicate the license under which author published his painting. The license refers to the license certificate via a link (English: "License deed").
  • Index to completion: That one editing has been made, which must be marked, e.g. B. with "image section".
  • Mention of the work title: C / o CC licenses before which version 4.0 do you have to do you name the title, even if it is familiar and you have enough playing field for it. From version 4.0 It is sufficient to link to another page that has the rights.
  • Author in filename: Which author should be mentioned in the file name as long as the file can be called directly via URL.

Three examples of correct integration of Creative Commons images:

Creative Commons exampleMiguel Mendez, "Sunrise by the Liffey", CC BY 2.0.

Creative Commons exampleBenson Kua, "Somewhere over Africa", CC BY-SA 2.0.

Creative Commons exampleRetro Arzbacher, "Penguin", CC BY-ND 2.0.

Possible consequences in addition to incorrect use

Subordinate if the license conditions provide users with a great deal of freedom in the handling of licensed content, the artists continue to be in possession of the "everyone's licenses" - and not what public.

In this respect, accept that licensed works will be properly incorporated into your site. With faulty or incomplete documentation on Creative Commons images, you risk one Verbs and fines in the three-digit district.

Conclusion: Creative Commons licenses simplify content marketing

The Creative Commons licenses simplify the distribution and use of creative works and media content on the World Wide Web, both for the author and for the user. As a result, marketers and bloggers can look forward to a huge range of media productsthat can be easily and free of charge integrated into your own content offering in order to make it even more attractive for the reader.

Enough respect in comparison to the authors and to avoid legal consequences is a conscientious handling with the works and license rights of the top priority.

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Cover picture: Johner Images / Royalty free / Getty Images Plus

Index: Which product should only provide background information for a better understanding. The same legal information is not to be confused with legal supervision, in addition to which a lawyer applies the applicable law to your specific circumstances. In this respect, we would like to emphatically point out that in addition to the need for advice on the interpretation of this information for your company or its correctness and completeness, you should consult a lawyer.

To make it short-lived, you have permission to rely on this manuscript neither as legal advice nor as letters of recommendation for any particular interpretation of the law.

Originally published on the 22nd fourth month of the year 2021, updated on the fourth month of the year 22nd 2021

Original source Hubspot

Published On: April 22nd, 2021 / Categories: Digitales Marketing /

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