Google Analytics is a real gold mine z. Attention company: Among other things, this tool tells you where your website visitors come from, how they set themselves in motion more than the website and where they exit again. It shows how long users spend with your content, which pages are most popular and how all which points develop over time. They learn which countries their customers come from, which devices they use and much more.

Enough with this information, the perfect measures can be inferred to increase traffic to your website, generate more conversions and increase sales volume.

Download: Guide to campaign planning with the Google Suite

The only problem is: With that myriad of information, there is nobody like clockwork to find the right data material and to create it in a merged context. Google Analytics is a powerful but also complex tool. For the feeling of happiness there is a possibility to structure the data material according to need and to call up the merging view: Google Analytics dashboards. We'll show you how you can fly them down and present our six favorite application examples.

Which is a Google Analytics Dashboard?

In a Google Analytics dashboard, you can create a individual assertion of the most important key figures (KPI) and reports create. A dashboard can consist of a maximum of twelve so-called widgets. For the attention of each widget, you tense as to which data material it should designate and how which data material should be illustrated. Subordinate filters, which should be reconfigured for each question without dashboards, can be set in the widgets.

Since that sports field is narrowed per dashboard, it makes sense to have several dashboards, e.g. Hd. To create different topics. For example, you could use a claim to track how victorious your SEO strategy is, how good one is Advertisement running or how the conversions are thriving.

Advantages of those Google Analytics dashboards

The biggest advantage of those Google Analytics dashboards lies against that hand: Hd. You relevant information gen merge look look inside. This saves you a lot of time because you don't have to click your way through the various reports regularly and set up segments and filters. 

Dashboards make it easier for you to keep important key figures in your pupil for more than weeks, months or even years, to recognize trends at an early stage and to take new measures if necessary. It is also helpful that the dashboards can be shared with other users. You can therefore easily disassemble and use them as a team.

If you Reporting z. If you want to create your superiors or customers, you will benefit from that Export function: Save and send this dashboard as a portable document format like clockwork. If they have relevant data.

How to create a Google Analytics dashboard

Creating a Google Analytics dashboard can be a bit of a challenge on the first try. Once you understand this principle, you can easily tailor your reports to your individual needs. This is how they come into consideration:

  1. Dominating yourself, which one exactly you want to measure. Which KPIs are e.g. Hd. Is your company as a whole or a specific project interesting? The organization of your dashboard will depend on this later.
  2. Log into your Google Analytics user account and click on the menu item "Adjustments" in the left sidebar. Select the "Dashboards" counter there.
  3. Click on the red button with the epiphany "Create".
  4.  In the pop music-up window that now appears, you can choose between an unformatted and a starter dashboard. That one raw dashboard is completely empty and can be designed according to your wishes. That one Starter dashboard already contains widgets that should only be customized. We basically recommend using raw dashboards to work, since they are uninhabited there in that design from the time they came into being. If you have never worked with dashboards and want to merge more than the functionality, this starter dashboard makes sense.
  5. After you z. If you have one of those two options, give your dashboard a name so that you can recognize it later. So click on “Create Dashboard”.
  6. A window will open automatically in which you can place your first widget. First, forgive merge meaningful name. This is displayed in the dashboard as a header and reminds you more than which aspects the respective assertion makes a statement.
  7. If you decide e.g. Hd. A Form of representation Of your widget. You have the choice between a raw measured value, a progress display, a map, a table, a ring and a histogram. In addition, you can specify whether you want to have data from the past days and weeks labeled (standard) or whether, for example, Hd. You are only interested in the users who are bringing your website to a standstill at this moment (real time).
  8. In the drop-down menu “Describe the following measured value”, ask for the exact data material to be collected.
  9. Judge for need to merge filter to exclude certain pages, users or device types. This is a good example if you want to observe the performance of a single sales page or if you want to look at the creation of your blog rather than the rest of the website.
  10. Click on “Save”. That widget is immediately displayed on the dashboard.
  11. Click on "Add widget" to create up to eleven additional widgets.
  12. Customize your dashboard as you wish while you drag and drop the finished widgets to the desired locations. In addition, you can use the "Customize dashboard" button to set how many columns you require.

Download: Guide to campaign planning with the Google Suite

Do not worry if you are in a central position: You can cut, delete or completely redesign dashboards and widgets at any time.

Google Analytics Dashboard: 6 helpful templates

How exactly you set up a dashboard depends on which you want to know. Are you concerned traffic, Leads or conversions? Do you want to know more than which devices users come to you, which countries they come from, which topics in the internet diary are particularly popular or how victorious a social media campaign is? Depending on the question and the associated goal, your dashboard can look different. We present six examples:

1. Overview dashboard

Z. Hd. Merge quick summary A dashboard with the most basic data is more than the overall performance of your website:

  • Number of those meetings

  • Number of those users

  • average length of stay

  • average number of pages viewed per session

  • most visited pages

  • Traffic sources and their quotient in the total traffic

  • devices used

That finished dashboard could look similar to this one.

2. Executive dashboard

The executive dashboard breaks the most important data more than your website gen a minimum down. As an example, it helps decision-makers to merge quickly to create an impression. In the seed core, you can look at three factors in this dashboard, namely acquisitions, user behavior and results:

  • Further, which channels does that traffic come from?

  • How long do visitors stay in the cut on your website?

  • How loyal are your users? How many come unique to your website, how many different times?

  • How high is the conversion tariff z. Hd. Your website goals?

An exemplary template z. Hd. An executive dashboard You will find here.

3. Social media dashboard

When you knock your Social media marketing want to follow up, it is worth creating your own social media dashboard. Metrics that you can link are:

  • Total number of those page visitors

  • Percentage quotient of those users who come to your site from more than one social network

  • Breakdown of those user numbers according to specific social networks

  • Pages viewed by social media users

  • Length of stay of those visitors

  • Devices that are used

  • average financial number of a meeting

Specifically, such a dashboard can look like an example in this template. You can see exactly which quotient the social media add to the overall traffic of your website and which networks e.g. Hd. You work out the remedy of choice. After you have set conversion goals in Google Analytics in advance, you can also see the extent to which social media users achieve a desired conversion.

4. Content Marketing Dashboard

Subordinate the results of your Content Marketing can be wonderfully tracked with your own dashboard. To do this, judge which widgets:

  • Table with pages and articles neatly after that number of those page visits

  • Table with pages and articles neatly according to average length of stay and bounce rate

  • Table of those pages and restriction neatly after getting in and out

  • Table of your Landing Pages neat after visiting pages

  • Chart with page visits by country.

Look at yourself for inspiration this template at. Once your dashboard is ready, you should recognize which of your content is most popular, which pages in particular are entry points in many places, e.g. Hd. New users are which pages encourage visitors to read on and at which point they leave the website again.

5. Ecommerce Dashboard

If you run a merge shop, you are of course interested in z. Hd. Sales and sales volume. With a Ecommerce dashboard you can track conversion rates and estimate which pages are generating a lot of income for you in particular. The requirement is that you are in front of that Setup in Google Analytics Set goals and merge. Assign number per conversion. Then use the following key figures in your dashboard as an example:

  • Total number of those visits

  • Number of completed purchases

  • Conversion tariff

  • Total sales

  • average sales value

  • average number per visitor

  • Sessions and number per session by traffic source

  • Top 10 of your products by sales volume

In this dashboard, raw measured values and tables are particularly suitable for presentation, as in this template.

6. Goals Dashboard

The goals that you can pursue with your website are manifold: Make your brand better known, generate leads, receive inquiries more than your contact form, fulfill purchases and many more. she goals can be set in Google Analytics and then received information on the financial statements in a suitable dashboard.

For example, classify widgets that display:

  • how many visitors come to your website in total,

  • how long on average they stay on your website,

  • how many pages they look at on average,

  • which pages are viewed most often,

  • how often a day one of your predefined goals is achieved,

  • which guy the users pull who carry out the desired action,

  • where which users come from,

  • from which devices the target projects are most often leaked,

  • Which side of the target most often leak.

It can look like in, for example this template. If you know which pages are particularly popular and convert them, you can reproduce which ones. On the other hand, pages that inspire only a few conversions can be rewritten or removed from that page.

Even more insights than this Google Analytics 360 dashboard

Enables even deeper insights into this behavior of your website visitors Google Analytics 360. There you can also access data from other Google services such as BigQuery and Display & Video 360. In addition, noticeably more measured values and dimensions can be set. The analyzes are even more detailed.

Google Analytics 360 is chargeable and especially z. Hd. Large companies interesting. For small or medium-sized companies, the data from the free Google Analytics dashboards are usually sufficient.

This is how dashboards are changing in the new Google Analytics 4 Properties

In the tenth month of 2020, Google has this new one Google Analytics 4 Properties introduced. New accounts are automatically equipped with this new version. Afterwards and afterwards, users of the old Universal Analytics should be encouraged to switch.

Google Analytics 4 Properties not only pursues merging other data collection approaches, it also offers more extensive and complex analyzes

The new functions include:

  • Cross-platform tracking

  • Funnel reports

  • Cross-domain tracking

  • Automated event tracking

  • Improved user tracking

The dashboards as we used to know them no longer exist there. Does this mean that you should laboriously gather very important information? Not for happiness because you can create customized reports and presentations. To do this, click on "Evaluation" in the menu and then on "Overview".

There you can either select a ready-made template - for example, for example. Hd. Funnel analyzes or segment overlaps - or set up your own evaluation. On the right you can see the data you want, you can set various unknowns:
Set Google Analytics Dashboard parameters

Conclusion: detailed analyzes gen merge views

Google Analytics provides you with an incredible amount of information more than the online behavior of your customers. Create the Google Analytics dashboards Systematics and structure in what information jungle. Regardless of whether you are z. If you are interested in the traffic generation of your blog, the outflow opening of successful conversions or the overall performance of your website: With a dashboard you get very relevant information against a merged view. 

The new Google Analytics 4 Properties no longer supports the dashboards, but offers other options for carrying out analyzes in a structured manner and displaying them visually. Secondly, if you are supposed to get used to the tools first, you will surely save a lot of time in the medium term.

How to use the Google Suite

Cover picture: Prostock-Studio / iStock / Getty Images Plus

Originally published on the 30th fourth month of the year 2021, updated on the fourth month of the year 30th 2021

Original source Hubspot

Published On: April 30th, 2021 / Categories: Digitales Marketing /

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