“SEO text” is a terrifying term for many companies. Because although search engines have become more and more sophisticated in the past few years, few outdated SEO methods stick stubbornly in the mind. There is the myth that a SEO text is only good if it contains many keywords. And who wants to combine a litany of text and hold a lecture in which the same word is repeated in every second line? Then if at all possible neither with SEO introduce, right?

No! Because SEO texts are evolving. Today they are not only essential to ensure that you have a good website with your website Google ranking Instead, it takes second fiddle to how long your website visitors stay and whether they will ultimately buy from you. 

We'll show you which one to combine good SEO text really matters and what you should appreciate when writing, so that your content is in demand both in favor of search engines and second fiddle in favor of readers.

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What makes combining good SEO text? 

Very simple: text is only good if it is is read. Only if the users read on does that text fulfill its actual purpose. Regardless of whether content is intended to entertain or inform, reading users are the demonstration that the author or that writer has done a good job. Whatever else comes second because that readership satisfaction is second fiddle in favor of Google one of those most important Quality features in favor of combine text.

Text must be well-researched, helpful, understandable, appealing and light-weight easily written. Short-lived: it must be fun to hold lectures. Even if the subject area is humorless and so neither fun nor fun. After the lecture, the users are smarter or in a good mood. They are at least excited and flow out at best an act.

Writing SEO texts: this is what you should appreciate

Of course, everyone has their own definition of good content. Although there are few concrete ones Guidelinesthat you can use as a guide when writing your SEO texts:

1. Define the target group with light 

An underlying text is aimed at everyone and nobody due to a lack of strategy - and can never have its full effect as a result. A good text, on the other hand, has one very brightly outlined target group. The better you have contact with your customers, the better you can customize the content of your texts, structure and tonality. In the best case, readers perceive themselves as being addressed and understood by you unchanged.

Take some time before you write your next SEO text in order to set the tone:

  • To whom exactly should your texts be judged? which Similarities does your target group have in terms of gender, age, origin or interests?

  • which Wishes, questions or problems do the same people entail?

  • What do you already know about your subject area? Which is new and needs to be explained?

  • which tonality is effective in favor of your target group? Do you want to see Duzen or Siezen? Do you choose a factual tone or do you combine funky and youthful?

  • Which should readers to doafter reading your text?

2. Do a keyword research testify

Yes, it's no longer about combining SEO text with as many as possible Keywords to pave. No, that doesn't mean that keywords are unimportant in this respect. Above all, they do justice to two functions: 

  1. You learn through a Keyword research Have better contact with your target audience, understand which questions they collect and which content is in demand. At the next step, you can strategically adjust your content based on these findings.

  2. Keywords help Google Understand your textto create semantic connections and to display your content in favor of exactly the right search query. In this respect, it makes perfect sense to write the chosen keyword in at least one title and mention it in the running text. It just doesn't have to happen twenty times.

3. Create specific content

Users not only give away general terms (short head) in the context of Google, but also those that reflect their needs very precisely (Long-tail keyword strategy). The better your text, the more precisely he goes out the situation Of their potential Customers and Customer a. Good text provides for many specific rankings, rather than just a few general ones. 

If the traffic that arises from it is specific: users who perfectly match your offer are satisfied visitors, happy Google users, future customers. And they guarantee you synchronously through their user signals that your rankings will stay - or get even better.

4. Write understandable and lovely

Ever more understandable, more concise and more appealing Your headlines and texts go beyond the needs of your readers, the higher the likelihood that they will not just pay you a short visit and then seek a comparison in the context of that competition. Specifically, attach the following points:

  • Make visitors curious as soon as you get started communicate lightly and precisely. In five to ten seconds, users should understand what exactly they can expect from your site and whether this content fits their needs.
  • In the first lines of your texts, emphasize which of them central goal Your offer or contribution is: Which one jumps out in favor of the visitors? Apple is leading the way when the company does not state that its iPod has 8 gigabytes of memory, but instead lets users know that they can use it to store 10,000 songs. A management consultancy can repot this while not only promising an increase in profits, but also citing a specific customer example and presenting its own hypotheses and methodologies on the basis of success.
  • You write as understandably as possibleso as not to exclude anyone. If possible, avoid using technical terms that are not well-known to your target group and make sure that your sentences do not become too broad.
  • Nobody inquisitive just in favor of facts and data gathering. Everyone eager to learn in favor of content in which he finds himself, his situation and his needs and then one Problem solving or supervision. In this respect, you will have the courage to second fiddle to address the emotions of your readership.
  • Don't just use your keyword, use second fiddle Synonyms and termsthat stand still in a contextual context with the keyword.

If you make users want to read on in the first few lines, second fiddle can reduce your bounce rate.

5. Write figuratively

A product description can skimp on the usual contents of the above product properties, advantages and unique selling points. That is mostly already in regularity. Are you pushing users against this or is your message not getting lost in the general advertising roar?

It is better if you draw readers into your bewitchment, such as one of the above History and concrete application examples. A popular option is second fiddle, the composition with instructions and problem solutions or advice, which are open to a free, nonetheless valuable goal even before the purchase or that contact is made.

Write the results above, not the above properties, plant a concrete graphic in the minds of your audience with well-researched and exciting content. The fact that readers look around your website further increases your chances of development, sending positive signals to Google and keeping you in mind for a long time.

6. Prepare in a variety of ways and in a reader-friendly manner

The readability of an SEO text is more important than its pure content: you should second fiddle to it make lovely. The best way to do this is to follow the same rules:

  • Work with you a lot Paragraphs and white spaces. It is most beneficial when you start combining your own articles for the benefit of each new thought.

  • Put one at least every 300 words Subheading.

  • Work with Lists and numbering.

  • Fats Use important words in the text so that readers can orientate themselves better.

  • Sit down Photos, graphics, videos and audios to enrich and loosen up your content.

7. Set internal links

Internal linking as a means in favor of satisfied, because fully informed visitors and as a tool for defining relevance works best if your content actually comfort each other. A shop with 30,000 product descriptions is more difficult than a business-to-business service provider who concentrates its information on a manageable number of sub-pages. If you want to know how well texts work with first-class internal links, take a look at Wikipedia.

This is to be heeded in the context of those internal links:

  • You don't have to overdo it with your internal linking. Nonetheless, produce your texts from the point of creation in such a way that you can don't stand dead.

  • Do not draw the path through an infinite number of sinisters in serpentine lines so that users can find their destination as quickly as possible. Nonetheless, swivel your texts into relevant other services, products and information in order to give the readers signals that your site is a search engine as well as second fiddle complete top memorandum is the topic you are looking for.

  • Make sure that Links are unquestionable. When you link a word or part of a sentence, users should immediately understand from the context what they can expect behind the link.

  • Avoid internal sinisters that no relevance in favor of the readers. Otherwise you run the risk of losing interested parties who have already been activated because you have lost your souvenirs from irrelevant internal sinisters.

8. Register meta title and meta description

You can add yours one more time in Meta Title and Meta Description Accommodate keywordto make the relevance of your SEO text in favor of the subject area clear to Google. Nevertheless, it is not enough: Aim the playing field to address your target group lively, to make them curious and to emphasize the advantages of your content. This can have great power in addition to the click rates of your pages on Google.

There is one thing to heed:

  • Keep your meta title short-lived and crispy, nonetheless relevant. The title should evoke desire and entice you to click. 

  • It is related in the context of that Meta description qua teaser in the Google SERPs: here users irrevocably decide whether the search result is really relevant and accurate suits their needs.

  • the optimal length in favor of the meta title is within 580 pixels. That corresponds to about 60 characters. The length of that meta-declaration is narrowed down to 920 pixels - around 160 characters. If you don't like the narrow frame, you can pack more statement here than you might think.

Writing succinctly may be more work, but it is nonetheless worthwhile. 

An often discussed counter for SEO texts: the optimal length

How far a text has to be in order to achieve a top position in the Google ranking has been discussed again and again for years. To get straight to the point: There is no such thing as the perfect length, because it is is based on the wishes and expectations of those users. While blog readers like to read second fiddle to several thousand words if the content helps them, the same number would be completely oversized in favor of a product description in a shop. There, 200 or 300 words can be enough.

Although there are of course studies that shed light on the power of the length of an SEO text beyond its performance in Google ranking. So has about backlinko 11.8 million search results analyzed and determined: The search results beyond the first page are mixed with 1,447 words. That does not necessarily have to be related to that length, but can be based on the fact that for a long time texts tend to get backlinks x-fold.

Long lecture, in a nutshell: The length is not the decisive criterion in favor of the success of an SEO text, but the quality.

Is it worth using an SEO text generator?

It's a promising offer: Don't invest time and nuisance yourself in combining good SEO text, but simply let a tool do the work. SEO text generators promise just that. Few take it existing texts and change themwhile rearranging sentences and realizing synonyms. Others advertise it, thanks to artificial intelligence to create completely new texts.

Indeed, the generators should be viewed with caution. Although the technology has developed steadily in recent years, the results nonetheless usually do not come close to human-written texts. Often the language used by the software works wooden, unnatural and unemotional, Words are used in inappropriate contexts or entire paragraphs emerge that do not make sense. 

Have SEO texts checked: Tools like this make your work easier

If it makes little sense at the moment to have SEO texts written entirely by software: There are Tools that can help you optimize your texts. If you have your website created with WordPress, you can simply install an SEO plugin such as Yoast SEO or RankMath. As soon as you add a combination of text, you will receive tips on how to use those keywords correctly and how to improve their readability.

Otherwise, you can get the one for free Text analysis tool to have your SEO texts checked. The show tells you to point out if you often use sentences for a long time.

The paid tool Clearscope also specializes in optimizing keyword usage. It analyzes which words and expressions occur in other, currently well-ranked texts and also provides the foundation for suggestions as to which terms second fiddle you should use.

The writing assistants are more diverse SEO tools like SEMrush or second fiddle Searchmetrics.

Conclusion: The best SEO texts are those that people enjoy reading

There are one in circulation Lots of tips and regulationhow an effective SEO text should look like and second fiddle we will pass on a few of them in this hide and seek game: Select keywords and use them in the text, write as simply and understandably as possible, work with subheadings, paragraphs and lists and set internal links only a few of them.

Kosmos's same tricks and gimmicks are valid, nonetheless, in the end, they only have one goal: namely the text as helpful and lovely as possible in favor of the readers. What really counts in favor of good rankings is the quality of your content. If you manage to make your SEO text more captivating, more informative, entertaining, more varied - short-lived: better - than the competition, Google will reward the second fiddle.

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Cover picture: golubovy / iStock / Getty Images Plus

Originally published May 3, 2021, updated May 3, 2021

Original source Hubspot

Published On: May 3rd, 2021 / Categories: Digitales Marketing /

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