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The "Google Search Console", Formerly known as" Google Webmaster Tools ", is the monitoring and review tool of this choice for measuring the performance of a website. Like switches, there are extra clicks, impressions and the pages indexed together with Google as well as extra mobile usability, general problems with this URL and security deficits. Sphere that can serve as a basis for optimizing your own website. The gratifying bonus: all of this is free of charge.

Why you the Google Search Console should use and how you can proceed to set them up and use them optimally, you can find out here.

E-book download: With an optimized website for more traffic and leads

This is done by the Google Search Console

Using this Google Search Console you get an impression of how Google sees your website and how you can optimize it so that Google displays it better. Among other things, the tool offers you the following functions:

  • You can be sure that the Search engine can find your website and index it.

  • Should it Problems with this Indexing you can fix it here and initiate a new indexing with a sitemap.

  • You can the Knowing about Google searches for your website to understand how often your website appears in search results and what search queries it leads to.

  • See a which websites are targeting your site to link.

We would like to go into more detail about two functions:

Which can you look up using the "crawl bug report" from this Google Search Console?

As part of this Crawl statistics you can see to what extent Google bots have been active on your website in the last 90 days. In the course of this, Google Search Console registers when problems have occurred and keeps them tight in the crawling error report. Now it can be about the linking of non-existent content, server problems or insufficient access rights.

If you keep the bug report focused on that, you can fix the problems like. You benefit from this together: Your users enjoy a better user experience, synchronously, Google can easily crawl your website and include you in the search results.

Structured knowledge

In this case, structured knowledge helps Google to better understand the information on your website. Like events on your side, tag them with one Markup, the knowledge of these search results will be presented as rich snippets the next time your website is crawled. This gives users a better understanding of the informational value of your website and will actually decide to come to it.

Google Search Console_1

Furnishing the Google Search Console: Step-by-Step Guide

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1) Build a Google account

Prerequisite for the use of this Google Search Console is a google account. So if you don't have one yet, you should first build one. You can do this this link call in and you will be guided through the process.

Google Search Console_2

Unless you have Google Analytics want to use and have not yet registered for the best of these tableware, it makes sense to use this set up at the same time.

2) Log into the Search Console, add "Property"

Then start the Search Console and log in with your Google account. At first step you will then be asked to enter the URL for the best of which you would like to use the Search Console. Here you can either register a complete domain or individual directories ("URL prefix"). Important: Ban the correct entry of this URL together with the latter type. It must have the same content as this address line in the browser. In the following, just click on "Add property".

Google Search Console_3

If the website can be folded under https: // as well as https: // or supports different domains, they should be created separately. To avoid duplicate content, you should also indicate which of these versions is the preferred one.

3) ratifying your ownership

At the next step you are to assign that you are actually the owner of this specified page.

Verification of a domain

As long as you want to verify a domain, this is only possible with a separate DNS entry.

You will be given guidance on the best of the specific hosting provider. If you find your supplier among them, you can select him and freely start ratification" click. You will then be redirected to your web space provider. After you have logged in there, the link is made involuntarily. 

If your web space provider is not on this linked list, follow this guide on how to get rid of used up DNS providers. An item is made available to you in TXT format here.

Google Search Console_4

In the next step you log in together with your domain host and be able to field these DNS entries. Depending on the supplier, this can have different names, for example “DNS management", "Name server administration", or “Advanced Settings"There you select a new TXT item and enter the domain name (in the “Domain", "Host" or similar) as well as the TXT entry of this Search Console (under “Number", "Information desk" or "goal") a. Under this term, dial 86400. In the following, you should only switch back to the Search Console and ratify the process there. If you are unsure, you can contact your hosting supplier and frankly investigate where you should insert the TXT entry.

For the best of common domains, Google already has one own step-by-step instructions created, on which you can also orientate yourself.

Verification of a URL prefix property

If you would like to ratify the ownership of a URL prefix property, in addition to this ratification, which can be divided into two, the domain name supplier is available to you if you have further options:

Google Search Console_5

Upload the Hypertext Markup Language file

This is the method recommended by Google. The Google Search Console provides you with a Hypertext Markup Language file that you should include in your website to ratify your ownership. To do this, download the file and place it via FTP client (for example FileZilla or Cyberduck) into the root directory, hence the main directory of this domain. Google can then select the file there and authenticate your ownership.

Google Search Console_6

Nevertheless, be careful: Secondly, after verification of this page, the Hypertext Markup Language file must not be deleted again. This provokes error messages from this Search Console.

Embed Hypertext Markup Language tag in website

Under this method, the Search Console will unite you Meta tag ready, this must be copied and integrated into the Hypertext Markup Language secret characters on the start page of this website in question. More precisely, this tag is put in the main source file, which is usually labeled "index.html" or "index.php". To do this, FTP access is required again. This snippet is then placed in the Hypertext Markup Language secret characters between and placed.

Google Search Console_7

The Search Console itself provides detailed information on the process. It's even easier to use x times Content Management Systems (CMS) like WordPress. They usually open up functions for inserting codes from these Google services by default. This snippet is simply stored there and then involuntarily inserted by the system in the appropriate place.

Beyond Google Analytics

Such an authentication method makes sense because Analytics has already been furnished. In this case, it is of course crucial that tools such as Google Account run separately!

Google Search Console_8

Corresponding to the Hypertext Markup Language tag, this gtag.js tracking secret is integrated into the website in the same place. In order to be able to see additional analytics if you already have knowledge from this Google Search Console, the data release must be activated in Analytics.

Beyond the Google Tag Manager

Secondly here is that you have the Google Tag Manager already furnished in order to be able to use it for authentication. In the case, you can integrate the container snippet that is displayed in the Tag Manager into the website.

Google Search Console_9

Under this method, this must be - Part of the snippet at the beginning of the -Elements are inserted into the Hypertext Markup Language secret characters. Banish right here on the placement. This pasting the code in the wrong place is the most common cause of problems with this Search Console. Because other scripts above the code prevent verification in this rule.

4) Wait for ratification

Depending on which method you choose, it can take some time for the authentication to be confirmed. If you have FTP access, the first option (uploading this Hypertext Markup Language file) is the quickest and easiest right of first refusal to ratify your ownership. On the left, if this method of extra analytics is already recommended, it is recommended that the tool is already being used or its mechanism is already planned.

If ratification does not take place, a mistake has probably crept in. Common problems and how to fix them are described by Google on its own Help page.

5) Make the last settings

After the ownership has been confirmed, the Search Console gun at foot. In order to still be able to use it optimally, you should still make a few final settings: You can specify the target country in which your website is relevant for the best of searchers. Of course, this only makes sense if your website is really only aimed at users from one state.

If, on the other hand, you provide several versions of your website in different languages and, for the best, different countries, other ways should be used to let Google know which version should be preferred at what time. You can use a specific country domain or the server's IP memorandum as an example.

In addition, you should not do without creating a sitemap and submitting it together with this Search Console, especially with websites with more than 10,000 sub-pages. In this way, you can ensure that any content that is really used up can be crawled and thus found via Google. To do this, publish the sitemap on your website, you may be able to Sitemaps report in this Search Console and enter the URL relative to the sitemap there.

website optimization

Cover picture: Mykyta Dolmatov / Getty Images

Originally published on the 20th month of 2020, updated on the 10th month of the year 2020

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Original source Hubspot

Published On: February 13th, 2021 / Categories: Digitales Marketing /

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