Contact management apps such as Google, iCloud, and Outlook are among the applications that businesses use the most.

If you always want to maintain an up-to-date address book on several devices, the one with the mail transmission, time calculation and this cloud synchronized is what applications are indispensable. Unfortunately, however, they do not always “get along” with all other apps in the company.

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Integration of contact apps and mail marketing tools

Let's say you store all of your contacts in Outlook, but in contrast to your mail marketing tool, your subscription customers want to move them to weekly Newsletter to send.

So far, you have made the contacts exported manually and CSV files imported between your applications before you could email each one.

You quickly get a headache. There is better troubleshooting to make you feel exhilarated without manual updates and tables: Integrate your contact apps and your mail marketing tool one iPaaS-Software system (Integration Platform as a tableware).

Syncing with an iPaaS is an effective and easy way to get your Linking mail marketing lists and contact apps with current facts. And that without any coding or advanced technology knowledge.

We have created a summary for the best of you so that you can synchronize your facts quickly and easily and your contacts from Google, iCloud and Outlook smoothly to yours Email Marketing Tool can add.

How to sync your contacts from Google, iCloud and Outlook with your mail marketing platform

Few mail marketing providers offer native integrations with Google Contacts, iCloud and Outlook, but if you do so, you will quickly run into limitations. Dozens of times you only have the option of one One-way synchronization which means that the changes made by App A are integrated into App B, but not the other way around.

Often times, these sync options aren't even programmable, so you can't specify the exact fields that you want to categorize.

With an iPaaS troubleshooting like PieSync you can manage all of your syncs in one place and avoid cumbersome CSVs or limited native integrations. Easily give away all of your apps and then choose how which should communicate with each other.

You can use PieSync e.g. B. use to:

  • To synchronize contacts who are "customers" in Google Contacts with Mailchimp are marked.
  • Address books iCloud and Outlook to synchronize so that they are always up to date.
  • everyone Address books with your CRM for the sake of synchronizing a centralized look-through.

Easily follow these steps to get a to set up any synchronization with PieSync:

  1. Select your applications and grant access.

  2. Choose "If-then" switching which synchronization should obey.

  3. Check the field assignment.

  4. Investigate whatever is ready for the sync.

  5. Nothing goes!

In the following we are giving you a few more for free Best practices for the best of syncing your contact apps with yours Email Marketing Software with up the way.

How to bring lists and sequences together: Automatic division

Some people bring their contacts together in different clouds, especially if you want to keep private and business contacts offline. This is perfectly done on a regular basis and is a straightforward approach.

But if your contacts overlap for different purposes, you can segment independentlyto maintain regularity. To do this, you bring together contacts with labels or tags in your address book who live in this synchronization for the benefit of different groups or lists in your mail marketing app.

Let's meet ConvertKit Because a prime example: There is a segment called “Marketing Leads” and another with the label “Customers”. And now you want to communicate with each of these groups in certain ways. Any segments become self-sufficient based on contacts with the Day of the same name.

Integrate contacts_Email App_1

To get contacts in Google Contacts You can configure your synchronization in such a way that the contacts are added to ConvertKit with the tag "Customers" and finally to this segment, to independently assign the right group of people.

Integrate contacts_Email App_2

If you send this crowd a message now, it will go to exactly the right recipient. This means you have more time to compose your e-mails and you no longer have to worry about putting all the right people in the address bar.

Another prime example: if you have any contacts except for your family contacts If you want to add to Google Contacts (because honestly, the inquisitive family is next to nothing to the good of business e-mails), you can prevent the “family” label from being synchronized.

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To synchronize subscription status between your applications: Subscription Management

When contacting multiple apps on your mail marketing list, you may often stand still before the challenge of picking the right recipients from long lists. After all, you don't want to send news to contacts who have been unsubscribed from emails in another app, but don't even forget anyone who would like to be contacted.

The troubleshooting is as follows: Subscription Management. And this becomes child's play with this linking of your apps.

When synchronizing your contact information, you can use the tags "subscribed" and "unsubscribed" to push contacts across all apps. When the time comes for your next email, have an up-to-date linked list with the right people.

Few PieSync users even add "waste paper bin"-Tags to their customers' records in their favorite apps. So they know exactly which data must be deleted, the requests for the security of this privacy and personal facts are fair and the data protection guidelines are always fair.

Here's how to enrich the facts in your mail marketing app: Sync custom fields

You can do more than “just” synchronize the subscription status in your apps. Let's take a closer look at the other fields.

Meaningfulness you z. B. the Contacts syncing from Outlook to HubSpot for sending marketing emails. To make sure the correct facts are being synced with each contact, you can check PieSync's default data mapping:

Integrate contacts_Email App_4

If a field is not included in this linked list by default, you can use the custom fields more universal usability. For example, you could combine the "Department" field in Outlook with a HubSpot factor for the same facts, and you would have a custom field.

Custom fields to do must be compatible with both apps so that the mapping can be implemented properly.

Integrate contacts_Email App_5

Conclusion: The right contacts work through the synchronization of your mail marketing app

It can be so easy to share your address book in Outlook, iCloud or Google Contacts with your Sync Mail Marketing App. When you are done with this institution of this synchronization, you can sit back and relax and write e-mails knowing that they will work out exactly the right recipients and achieve the best possible conversion.

After this synchronization of your mail marketing app with your address book, you can set the tone as to which other applications you want to synchronize - from Your CRM as long as Customer service software you have numerous possibilities. Don't forget, this best software stack is always built in!

Email marketing is now part of HubSpot CRM. Register now!

Cover photo: skynesher / E + / Getty Images Plus

Originally published March 26, 2021, updated March 26, 2021

Original source Hubspot

Published On: March 26th, 2021 / Categories: Digitales Marketing /

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