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The fact that SEO has the strategic assortment of good keywords, this creating high quality content and that framework of backlinks to be owned by, is widely recognized. Another important facet of that Search engine optimization on the other hand, the long time credit institution is happily pushed upwards: Technology.

why technical SEO It is so important that exactly which one actually belongs to it and how you can start optimizing your website immediately without any great technical knowledge, knowledgeable you in this fee.

Download: SEO audit kit including checklist, guidelines and Excel template

Why is technical SEO important?

Your website's technology is that basis To this end, functions can be used smoothly, the content loads quickly, users can easily find their way up your website and search engines can easily crawl, index and thus make your content findable.

You can add as much added value as Approve your target group: If a page takes several seconds to build up, the navigation is confusing or promising sinisters come to nothing, neither your customers nor Google will be able to appreciate it. Technical SEO therefore ensures that your Content can develop its full effect and should therefore be part of your SEO strategy.

What does technical SEO include?

Technical SEO is a whole series of actions that you can take. Some are just small adjustments, others are rigorous. Some of those the most important pointsYou should put number upwards are the following:

  • optimizing those Loading speed Your pages,

  • the inclusion of a SSL certificate to secure that data transmission,

  • the use of a mobile-friendly Responsive designs,

  • the supply of a XML sitemap,

  • the linking of the most important pages of your website in main menu,

  • the use intact links - as well as the correction of defective sinisters for requests,

  • the facing up one H1 headline per page,

  • the usage of Aged attributes for pictures,

  • the use of short, trivial to read Urls without technical characters or electronic filing box IDs,

  • the use of error-free, if possible lean source code,

  • soundly set hreflang and language meta tags that you can put content in multiple languages provide and

  • the identification of structured statistics through this Schema.org markup.

A good start z. Hd. SEO: The technical review

Which of the above-mentioned points you have already implemented well and for which optimization potential there is, you will know through a technical SEO analysis. There are different Toolsthat you can use for this purpose.

It makes sense to use that in every situation Google Search Console. For major technical errors you will receive a notification by electronic mail. In the dashboard, under the menu item “Core Web Vitals”, you can see how things are going with the loading speed of your pages. In addition, you can very trivially suggest an XML sitemap in that Search Console and thus help the search engine that Structure of your website to summarize conclusively.

Another free technical review tool is the Google PageSpeed Insights. As the name suggests, it is mainly about them Loading speed. The tool helps you to think about minimizing the source code of your site, but reveals many other technical optimization possibilities in the same sense.

With the Broken Link Checker from Ahrefs you can control that entirely Sinister go to your website. You should check this at regular intervals, because it can happen that some of the pages you have linked to are deleted or given a new URL. If users then click the link upwards, they end up on an error page and are depressed in the best of circumstances and frustrated in the worst.

The easiest, fastest and most comprehensive can be technical SEO analyzes with specialized SEO tools like SISTRIX, Ahrefs or Ryte. They are chargeable, but often open a free trial period. This advantage of such SEO tools is that they not only look at individual aspects of your website, but also bring together a broad overview, more than all technical factors are given.

Technically optimizing your website: three simple ways

Many companies shy away from technical optimizations because they appear very complex. However, there are some measures that you can take quite trivially today.

1. Submit an XML sitemap

For this purpose, an XML sitemap ensures that Google uses the summarize the hierarchical structure of your website can and understands which pages are particularly important. There is also the possibility that new pages will be indexed more quickly if they appear in that sitemap.

You can use the sitemap for free on any of these sites XML-Sitemaps.com can be created. Then open the Google Search Console and select the counter “Sitemaps” in the menu on the left-hand side. There you can insert and send the flat generated sitemap. That's it!

Add sitemap in search console

2. Fill in the aging section of your pictures

Google notices when your text contains images - it doesn't know at all which can be seen on top of these pictures. Give him this information while you register the aging text in the backend of your website. You will find this field in that rule when you click on the drawing in question in your media library.

Describe the preferred solution in a short jump, which this drawing shows. If possible, weave in in the same way Keyword one to make this photo or graphic better ways in that Image search Has.

In addition to Google, visually impaired people will thank you for such work in the same way: You can have this aging property read out to you by your reading device.

3. Improve the loading speed of your website

What is complicated doesn't have to be. The biggest speed inhibitors are often sweeping images. In this respect, you may be able to make big profits if you use the Decrease the file size of your images. For this purpose, mindset tools such as tinypng.

Another method that often shows quick results is that Reduction of Hypertext Markup Language, CSS and JavaScript codes. If you have a WordPress website, you can use a plugin for this. Among other things, the free options are popular Autoptimize or Fast Velocity Minify. After installing and starting those plugins, you should see improvements.

Conclusion: Technical SEO not only pleases Google, but users in the same sense

Technical SEO may seem complicated. Nonetheless, you should definitely take the subject, because it can be of great strength to your strength Google rankings and with it the Visibility Your company. 

Also, reserve the right to be familiar with technical Optimizations Not only doing something good for yourself, but also for your customers in the same way. You will very much bring yourself to a standstill on your website if the whole is technically working properly, the pages load quickly and the navigation is wise. Technical SEO is therefore one Luckless z. All involved.

SEO audit kit

Cover picture: oatawa / iStock / Getty Images Plus

Originally published on the 15th fourth month of the year 2021, updated on the fourth month of the year 15th, 2021

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Original source Hubspot

Published On: April 15th, 2021 / Categories: Digitales Marketing /

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