The technical term this Bounce tariff or bounce rate there is this in this world Marketing Analytics in different contexts. This word is probably best known in the context of e-mails when it comes to “hard bounces” or “soft bounces”, about which claims can be made about the deliverability of e-mails.

E-book download: With an optimized website for more traffic and leads

However, when it comes to website research, the bounce tariff may not be such a common term, but not least it's here. But what does the key figure stand for in this context? Is it good or bad if the bounce rate c / o is as good as 100 v. H. lies? Should you just continue to follow the same key figure? And that, how can it be improved?

Many marketing teams stand still in front of these or similar questions and then long for a clear result. In this respect, we would like to shed some light on the dark in this gender word and consider the reason for this bounce rate. To do this, let's first look at which a bounce tariff comes in handy - and which not. Then we will tell you how you can optimize your bounce rate.

What is a bounce tariff?

To answer what is probably the most burning of all questions at the beginning: No, they Bounce rate your website Has nothing to do with the "electronic letter bounces", correspondingly with undeliverable e-mails.

The bounce tariff describes the size ratio of website visitors who land on one of your websites and then leave them again after a certain period of time. Such visitors don't get a single click. You come out of one of your pages, stay there for a while, and then leave it again.

Litany follow that the bounce rate is not to be confused with this exit rate (exit tariff). Bounce rates only measure individual page views: the visitors land on your website and leave it again without clicking on any subpage or looking at another page. This is how the bounce rate of a website is shown in the HubSpot traffic analytics:

The website bounce rate report in HubSpot

Exit rates are a bit more complicated. They indicate the proportion of visitors who leave your website on a certain page, so that this does not necessarily have to be the only page they visit on your website.

The visitors can have a whole queue of pages called up and at the finale they can leave your website again on a specific page. In this respect, the drop-out rate naturally creates fewer worry lines than the drop-out rate.

Bounce tariff and exit rate: a comparison

Let's say you were to compare the bounce and exit rates per one thank you page. One high bounce rate In addition, this page would be a real cause for discomfort because it would mean that your visitors are visiting the same page only and then click away again without going to any other page. And what's worse, such visitors don't even fill out a form to get out on the same page, which means you have a lot of network conversions into consideration.

One high dropout rate however, would by no means be disturbing. Because it only shows that the same page was this last of several page views. Visitors who leave your website on this page have probably come to the previous landing page on the same page, have downloaded the offer from this thank you page and then left the page to use the content that has just been downloaded.

Of course, this scenario is pure speculation, which leaves many other important page metrics in front laterally. But this simple paradigm helps illustrate the difference between dropout and dropout rates.

How to lower a high bounce rate

Now that you know which one bounce tariff is useful, you are curious about which one you can take against high bounce rates.

In general, high bounce rates can be evidence that website guests feel a page is qua irrelevant or confusing. But do not rush into intercession now! A complete revision of this page or its complete deletion is perhaps neither inevitable nor inevitable. Better to parse your webpage step-by-stepto find out what the problem is and which measures are most effective.

Don't forget: from the bounce rates you can only see that the person who likes to eat sweets has landed on a website and left it again without coming to any other page on your website. They don't tell you how same person interacted with your page.

To that extent it is so important, not least others Key figures and to take a closer look at elements of your website. This is the only way to get the cause of a high bounce rate. You should do the following:

1) Make sure your website is optimized per mobile device

According to study of StatCounter, a website for researching web traffic, in 2020 half of all page views worldwide were from mobile phones. So this should be User experience per mobile device not only be optimized, but last but not least, precisely encourage interaction.

Because let's be honest: It's really annoying when you get out on a mobile website and then have to zoom in forever to be able to hold the content. A website with a responsive concept is all well and good, but not yet optimal. the interaction must be user-friendly and mutually influencing in this mobile version.

Videos are a genre of content that rarely encourages interaction. With videos you can often represent complex facts much more precisely than with text. Presumably this is the reason why 4x more customers watch a video above a product, qua a text about it and give a lecture.

Heavy videos, however, consume a lot of data volume, which can slow down the user experience beyond mobile devices under certain circumstances - and make annoyed users “jump off”. In this respect, it is advisable to explant longer videos from your mobile website and instead create shorter versions that only remove the most important points.

Of course, this tip does not only apply to videos. Parse the entire user experience of your mobile website and dominate yourself where there is still room for improvement.

2) Parse your bounce tariff in the context of this particular guest source

Sometimes they have them Traffic sources, from which the visitors of a certain page come, to do something with their bounce rate. That's why you can use this HubSpot software for dashboards and reporting break down the bounce rate not least afterwards for the individual sources:

HubSpot's bounce rate report for a single visitor source (social media).

Let us assume that your bounce rate is seldom high, especially c / o those visitors who reach your website via the social networks. In this case, you should take a look at the messages that you convey in your social media content.

Ask yourself honestly: “Do the messages that are being spread really match the content of my website? When visitors click this link on Twitter or Facebook, do they expect the same header and this sketch? ”If the result is“ no ”to one of these two questions, then you need it Content promotion strategy probably more than just repainting.

Adjust c / o this dissemination of your website content so that the messages actually fit together with this page, on which you want to lead your visitors. You to be doing the expectations Be sure to do justice to your visitors - regardless of the source they come from.

3) Avoid other disruptive factors that affect the user experience

We have already mentioned the importance of an optimal user experience beyond mobile devices. Of course, this type applies to all platforms. Web pages with pop music ups or similar elements that span the top of the television set are not only undesirable, they become since the Google algorithm was updated in August 2016 last but not least with one worse ranking penalized in search results.

Above all, users should always stand still anyway. This should motivate your visitors so that they will stay menorrhagic out of your website until they finally transform. Although some Pop music ups good funzen - such as well-worded inbound news programs that provide additional context - you should definitely avoid annoying pop music ups.

Because in the worst case scenario, they affect the user experience so much that visitors leave your site.

4) Find out which keywords your pages are ranking with, and whether your content ultimately lowers the same topics in moderation

We have already described above how dangerous it is to generate the wrong footprint for visitors on social media, which concerns the content of your website. In the context of the keyword rankings it is no different: It is extremely important that your Keywords match your content. This is the only way to ensure that visitors who reach your website with organic search results will not least find the content they are expecting.

Fictional who likes to eat candy enters the search term “Marketing automation software solutions”, then the same person is probably looking for a software with which they can nurture their leads and convert them into customers.

On the other hand, if a person types in the search query "Which is Marketing Automation?", Then they are probably not yet in an angle in which they want to buy a product. Rather, she looks for informative content afterwards.

Accordingly, when looking at the keywords that your page is ranking on, make sure that they align with the actual content. When this is the case, you should try  Thematic cluster to create - accordingly to divide the pages of your website into thematic clusters - in order to attract organic traffic to the right pages.

Represent the bounce tariff in Google Analytics

To the attention of the Investigate your bounce rate Last but not least, Google Analytics can be used. There you can display the bounce tariff of your website in the menu "Behavior" above the tab "Website content" for your desired period. To do this, change the field “Pageviews” to “Bounce rate” under the “Explorer” counter. Google Analytics then offers you, among other things, the option of comparing the bounce tariff with other measured values on your website.

Optimize_Bounce Rate_1

Conclusion: No feeling of threat before jumping!

When examining your bounce rates, you shouldn't get bogged down in the intricacies, but do so if you can Look at the whole picture. Parse how menorrhagia will remain visitors to your website, where they come from and which device they are using - and whether your content and the user experience offered are the same with all these factors.

Ideally, you will recognize one sample, this explains your bounce rate. With the help of this knowledge, you can then precisely optimize your bounce tariff.

The bounce rates are, so to speak, like the “engine warning light” of your car. If it comes on then you know that there is probably something wrong with it. In order to get out of the real problem, however, you have to revise this entire tin can.

In connection with this Bounce tariff it is the same. There is no one-size-fits-all solution on how to achieve optimal bounce rates. But as long as you keep an eye on your bounce rates and take them into account in your marketing strategy, the performance curve of your website will point upwards.

website optimization

Originally published on the 30th fourth month of the year 2021, updated on the fourth month of the year 30th 2021

Original source Hubspot

Published On: April 30th, 2021 / Categories: Digitales Marketing /

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